Jackpotjoy plc’s leading market position and diverse customer base (both geographically and demographically) means that we see a number of opportunities to deliver further growth.
We believe the strategic priorities outlined below will allow us to capitalise on these opportunities:
Drive market share of the core businesses in existing markets
Jackpotjoy plc operates in large, stable and growing markets and we believe that the robustness of our core bingo-led markets and the importance of liquidity means that there continues to be opportunity for growth in our existing markets. In addition, we are also focused on organic growth within our leading brand portfolio, through organic game launches and marketing campaigns.
We are also looking to increase penetration of our Botemania business in the growing Spanish market. Finally, we will look to attract new customers through innovative gaming initiatives (e.g. community jackpots) and new marketing campaigns.
Product development, notably mobile device offerings
In recent years, the online gaming market has witnessed a significant transition in player engagement, from desktop to mobile devices. This migration is expected to continue such that mobile devices become the foremost arena for online bingo and casino gaming.
Jackpotjoy plc’s gaming platforms have been developed across devices, either directly in the case of the Vera&John brand, or indirectly through our platform operators. At the core of our strategy is an objective to continue to develop our mobile base to significantly enhance customer value and satisfaction.
In addition, we are also continuing to develop mobile offerings through platform enhancements across each of the individual businesses: Jackpotjoy; Vera&John; and Mandalay.
Development of new markets; leveraging existing strengths in newly regulated markets
Future regulatory changes in certain geographies potentially provide an opportunity for new market development and to leverage our existing strength in newly regulated markets. The high liquidity of our bingo brands means that we are well positioned to gain market share quickly in new markets and assess which markets may provide the greatest potential future growth opportunities.
We also plan to continually assess the viability of entering certain European markets as well as a number of markets in the Americas.
Targeted marketing, aimed at core demographics
We run several high-profile marketing campaigns across our key brands, which have driven strong brand recognition and we have been an effective procurer of both offline and online media in our core markets, including employing well known celebrity personalities to endorse key brands.
Our core female audience has a proven retention rate and has demonstrated a high level of responsiveness to targeted marketing campaigns. Given the strong demand, we aim to continue campaigns targeted at our majority female player base, which continues to be under-served, in order to increase active player numbers and drive revenue.
Cross-selling opportunities across different games and platforms
Our player base has increasingly shown a propensity to engage with multiple platforms. For example, bingo-focused players also often choose to play casino-based games. The share of users accessing games on both mobile and platform has risen substantially since 2014 and we intend to benefit from this trend by cross-selling across core platforms while maintaining high levels of customer retention.